The Courier Mail is Brisbane’s only daily newspaper, and is published Monday to Saturday, with the Sunday Mail on the seventh day.
Once a broadsheet, it became a tabloid on March 13 this year, promising to continue the broadsheet style of in-depth journalism.
The main reason for changing was to produce a more compact newspaper, but it is also interesting to note that it was the last metropolitan News Corporation paper to change to tabloid format.
It seems to have managed to keep its public perception as being more sensationalist and less serious than the broadsheets, something it managed to do even when it was a broadsheet itself.
However, it is also not as sensational as many of the established tabloids, even though it supports many unpopular concepts such as globalisation.
The language is mostly formal, aimed at the average person, and t has a circulation of over 210,000 weekdays, increasing to over 330,000 on Saturdays.
There is a well balanced use of space on each page, with sufficient advertisements to remain viable, balanced with a main news story and several fillers on most pages.
The front page has the main news story relevant to Brisbane on the day, with a second major story, in keeping with it’s commitment to remain similar to a broadsheet, with one photo usually appearing.
The back page has the major sporting story of the day, and is accompanied by a relevant photo.
It has many regular features on most issues, including politics, world events, economics, business, and a good balance of hard news stories, features, opinions and reviews.
5th July 2007