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Advance Institute of Business

Strategic Marketing in Australia (With Examples)

Advance Institute of Business

Strategic marketing in Australia involves developing and implementing targeted marketing strategies to promote products, services, or brands in the Australian market. Here are some key aspects and examples of strategic marketing in Australia:

  1. Market Segmentation: Identifying and targeting specific customer segments based on demographics, behavior, or psychographics. For example, a fitness apparel brand may target health-conscious millennials in urban areas who prioritize sustainability.
  2. Digital Marketing: Leveraging online platforms, social media, search engine optimisation (SEO), and targeted advertising to reach and engage with Australian consumers. Companies often create engaging content, run digital ad campaigns, and utilize influencers to enhance brand visibility and customer engagement.
  3. Localisation: Adapting marketing messages and campaigns to suit the Australian market’s cultural nuances and preferences. This involves considering local customs, language, humor, and seasonal events. Localisation ensures that marketing efforts resonate with Australian consumers and feel relevant to their context.
  4. Cause-Related Marketing: Aligning…

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About Craig Hill

Social Justice Campaigner, Writer, Teacher and Business Consultant. Lived in China and USA. Dealing with disability. My articles have been cited in New York Times, BBC, Fox News, Aljazeera, Philippines Star, South China Morning Post, National Interest, news.com.au, Wikipedia and many other international publications. Please consider donating, to support our social justice campaign, by clicking on the "Donations Page" button in the top menu.


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