“Avatar” and “Titanic” film director James Cameron said on Sunday that he was looking at co-production of films in China, but would have to weigh issues like censorship and other restrictions before making any decisions.

Hollywood has begun paying serious attention to China, despite the problems of government controls and piracy, reflecting the fast-growing Chinese middle class spending more money in theatres and less on pirated movies.

The next “Iron Man” film, for example, will be co-produced in China under a joint agreement between Walt Disney Co, Marvel Studios and DMG Entertainment.

Disney also said it would work with China’s Ministry of Culture and Tencent Holdings to promote the animation industry in China, while Dreamworks Animation SKG Inc in February said it would build a studio in Shanghai as part of a joint venture with some of China’s biggest media companies.

“We’re all looking very seriously at the possibility of…