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Social Issues

New Format For YouTube


In December 2011 after spending a $100 million in redesign, YouTube launched it’s new Google centred design. The new avatar is not about ‘you and me’ on the popular user generated video site anymore, but is an amalgamation of poor and limited content from 100 odd ‘Google You Tube partners’ from Disney to Jay Z’s Life and Times.

The short video’s put up by the Google’s You Tube partner channels are simply too few. Besides they lack the depth to compete with the previous free format user generated content that was slowly becoming the social media hub for video making and a platform that encouraged amateurs to create content.

Google feels that the You Tube content will be a new generation competitor to Television. However modern day television is far ahead of the Google dream and has significant professional content.

Google feels that the You Tube content will be a new generation competitor to Television. However modern day television is far ahead of the Google dream and has significant professional content.

YouTube users are up appear not to like the December design changes in the web site. As reported in the New York Times, Google’s own video explaining the changes received over 15,000 dislikes as against 5000 likes within a month, showing that it is been a rather unpopular design change. Several YouTube boycott movements are becoming popular as social media amateur protests are gaining momentum. By comparison, the changes made by Google, less than a year ago in Jan 2011 to improve the YouTube features had come up with fewer objections and a guarded but positive user feedback.

YouTube channel partners are creating original short form videos at the rate of less than a 1000 short video’s or 5000 video minutes a month which is grossly inadequate. This is less than 1% of the current popular amateur videos that are on You Tube and there are many more which have considerable content depth though they are not so popular. Hence the new layout that puts the channel partners on the centre spread show repetitive content that push up Google’s “pay per click” ad revenue model, but does little to satisfy user tastes.

It also relegates the user choice ‘share and favourite features’ to the background, and removes several popular options that has angered YouTube users. Though the protest has been widespread, and the new format has been criticised by the established media such as Reuters and PC World, Google has not withdrawn its current avatar. It remains to be seen what happens to the YouTube ‘page views’ during the first quarter of 2012, after which Google is expected to react.

About Craig Hill

General Manager at Craig Hill Training Services * Get an Australian diploma by studying in your own country * Get an Australian diploma using your overseas study and work experience * Diplomas can be used for work or study in Australia and other countries. * For more information go to www.craighill.net

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