On June 23rd 1902, German automaker Daimler-Motoren-Gesellschaft (DMG) first registered "Mercedes" as a brand name; the name would gain full legal protection the next September. Mechanical engineer Gottlieb Daimler sold his first luxury gasoline-powered automobile to the sultan of Morocco in 1899; a year later, he formed DMG in his hometown of Cannstatt, Germany. Emil … Continue reading June 23 1902 “Mercedes” registered as a brand name