How to pitch a brilliant idea


Craig Hill's avatarAustralian Book and Language Studio

Pitching a brilliant idea in a business context requires careful planning, persuasive communication, and a strategic approach. Here’s a step-by-step guide on how to effectively pitch your brilliant idea in a business setting:

  1. Understand your audience: Before pitching your idea, research and understand the needs, goals, and challenges of the individuals or decision-makers you’ll be presenting to. Tailor your pitch to address their specific concerns and interests.
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  2. Start with a compelling hook: Begin your pitch with a captivating opening that grabs attention and generates interest. It could be a thought-provoking question, a surprising statistic, or a compelling anecdote that relates to the problem your idea aims to solve.
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  3. Clearly define the problem or opportunity: Clearly articulate the problem or opportunity that your idea addresses. Provide context, facts, and examples to help the audience understand the significance and relevance of the issue.
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  4. Present a unique solution: Introduce your…

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