January 31st 2011: The Avenue of Stars is a salute to eminent Hong Kong film workers for their devoted contribution to local and world theatres. With many visitors to Hong Kong being fans of Hong Kong’s movies, the Avenue of Stars also serves as a tourist attraction. It was opened to the public and visitors from all over the world from 28 April 2004 onwards, to pay tribute to outstanding professionals of Hong Kong’s film industry, to promote the tourism industry, and to consolidate Hong Kong’s position as Asia’s World City.
The Avenue of Stars is located at the Tsim Sha Tsui Promenade, and was given a glittering official opening on 27 April 2004. It was opened to the public and visitors from all over the world from 28 April 2004 onwards. The Avenue of Stars is a HK$40 million project financed by the New World Group. The project is supported by the Tourism Commission, Hong Kong Tourism Board, Leisure and Cultural Services Department, and the Hong Kong Film Awards Association Limited.
Most of the tributes are in the form of side walk tiles, featuring a symbol of a star, the movie star’s hand prints and the star’s name. Special tribute to other film professionals is in the form of statues or tiles, featuring the various specialist jobs behind the scenes. A centre piece of the Avenue of Stars is a statue of the immortal Bruce Lee.
The Hong Kong Film Awards Association Limited, together with its member societies (including the City Entertainment Magazine), are responsible for the election of film professionals to be honoured at the Avenue of Stars. The Hong Kong Film Awards Association Limited will nominate film professionals as additions to the existing list on a regular basis in future.